From the advent of mobile border passes to the rise of the online travel agency (OTA), technology has changed the way consumers plan, pay for and take trips. Even after a traveler has returned home, technology extends the journey by providing ways to leave reviews, share memories, and start saving and planning for the next adventure. Now, at a time when mobile options are increasingly used and consumers are looking for technology to help them in their daily lives, travel and hospitality brands have the opportunity to make themselves relevant from competitors by adopting the latest trends in digital transformation.

These are what to me the latest transformational trends for the travel and hospitality industries, and this is how innovation in customer experiences has evolved on both sides of this developing market.

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