With revenue of $270 million in Q3 this year— up 10% year over year — Viator accounted for 51% of Tripadvisor’s total revenue of $532 million. Gross booking value for experiences grew 9% in the quarter to nearly $1.1 billion, and adjusted EBITDA for Viator was $30 million, or 11% of revenue, compared to 7% of revenue in the same period last year. 

Viator’s figure includes contributions from both Viator and Tripadvsior B2C points of sale of experiences as well as B2B offerings for operators and third-party distributors. 

“Our ambition is to extend our leadership position in this large an expanding market with our scaled global platform and attractive financial profile,” said Matt Goldberg, Tripadvisor CEO in a call with analysts to discuss the quarterly results.

“This is one of the most exciting opportunities in travel given the secular tailwinds, low online penetration and the growing recognition of experiences as the most meaningful and important part of travel. This positions experiences to grow faster than the travel industry as a whole over the foreseeable future.”

full story: Viator’s revenue surpasses brand Tripadvisor for first time in Q3 | PhocusWire